CanLaw Website Design for lawyers
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A USP tells people why you're better than other lawyers
Product description: YOUR WEBSITE USP SHOULD tell prospective clients how or why you are better equipped to handle their matter than all the other lawyers in your town.
Professional Web Stes For Lawyer
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YOU NEED THE RIGHT WEBSITE FOR YOUR TYPE OF LAW PRACTICE
YOUR WEBSITE SHOULD
Tell people why you are different.
Post Little Snips Of Legal Advice
Tell them about your cases, your track record.
Tell them how or why you are better equipped to handle their matter than
all the other lawyers in your town.
Talk to prospective clients, not to other lawyers.
YOUR USP TELLS PEOPLE WHY YOU'RE
BETTER THAN OTHER LAWYERS.
WHAT IS YOUR USP?
Your Unique Selling Point?
WHERE TO START?
DECIDE WHAT YOU WANT
FROM YOUR WEBSITE?
What do you want your website to do for your practice, your name and your reputation?
What Is the purpose of your site? Probably to generate more leads and clients?
Talk to clients, not to other lawyers.
WHAT SHOULD YOU INCLUDE
IN YOUR WEBSITE?
You should include anything your prospects need to know about you and what you can do for them
WHAT IS YOUR COMPETITION DOING?
Spend some time on your competitor's sites and learn from them Get a feel for what works, and what does not and adapt that for your own site.
THE ONLY THING MORE EXPENSIVE THEN AN EXPERT IS AN AMATEUR
Who Will Create Your Website?
CanLaw understands the market for lawyers and legal services better than anyone else after 20+ years on line finding clients for lawyers.
Who is better equipped to develop an effective strategy for your website?
Most web design firms are staffed by computer programmers who know nothing about advertising or copy writing.
They are good at putting together technical web pages and graphics that look good, but say nothing.
It is usually well worth the price to hire a professional to write your website copy.
Beware of the overseas sweatshops.
Look at other lawyer's web sites. They are pretty much all the same. Learn but don't copy.
Clients don't care about your memberships or your family or your hobbies. They know you went to law school. So what?
YOU NEED A USP.
YOU NEED TO STAND OUT.
Tell them why you are different. Tell them about your cases, your track record, Tell them why you are better equipped to handle a matter than all the other lawyers in your town
Professional Web Sites for Lawyers