Lawyer web sites built

Web Site Design, Marketing and Advertising for Lawyers, Paralegals and Legal Service Providers

Canada Trusts

CANLAW

Since 1996

Tell people why you can win their case.
You have to blow your own horn and stand out from the competition

WHAT IS YOUR USP?

YOUR UNIQUE SELLING POINT?

CLIENTS NEED TO KNOW.

WHY YOU ARE DIFFERENT

FROM ALL THE OTHER LAWYERS OUT THERE?

Why should they hire you?

 

SHOW CLIENTS HOW YOU CAN WIN THEIR CASE OR SOLVE THEIR PROBLEM. NOTHING ELSE MATTERS (EXCEPT COST)

Look at other lawyer's web sites. They are pretty much all the same.

Clients don't care about your memberships or your family or your hobbies. They know you went to law school.  So what?

YOU NEED A USP.  YOU NEED TO STAND OUT.

Tell them why you are different. Tell them about your cases, your track record, Tell them why you are better equipped to handle a matter than all the other lawyers in your town

WHERE TO START?

WHAT DO YOU WANT FROM YOUR WEBSITE?

 

What do you want your website to do for your practice, your name and your reputation?

 

What Is the purpose of the site? Probably to generate more leads and clients?

KEEP YOUR WEB SITE FRESH

Most of your competitor's web sites are stagnant. They get posted, but sit without any new information, or updates. That is the kiss of death. Visitors will just click away if the site has never changed.

 

You should add new content to your website regularly, No one wants to keep reading the same old, same old. Your site should be updated frequently.

 

Keeping your website updated and dynamic will please both your potential clients and search engines.

 

Even simple updates will ensure that your new website is not just a pretty brochure, but actually gets clients for your firm.

CANLAW KNOWS LAWYERS,

LAWYER MARKETING & ADVERTISING

 

CanLaw can develop your website from start to finish including

complete graphic design, copy writing,

 

Your web site can include virtually anything you want.

 

While we recommend that you avoid trendy gimmicks, we will build a site that works for your law practice and you.

WHAT SHOULD YOU INCLUDE

IN YOUR WEBSITE?

You should include anything your prospects need to know about you and what you can do for them

WHAT KIND OF CLIENTS

ARE YOU LOOKING FOR?

What types of law do you practice?

That will define the type of clients you want. Be they family law, criminal law, estates, real estate or whatever. Pick your top three do you do not confuse prospects with too many choice.

 

What are your current clients like?

Define age, sex, income, anything that you can use to target the prime prospects for your law practice?

Any web site can and should pay its own way. Yours can. You can count on it.

A WEB SITE FOR ANY LAWYER IS ESSENTIAL.

The old yellow pages no longer exist. People go to the web for lawyers. If you are not there, you are not in the game

 

If you do not have a web site, you can be certain you are losing business to your competitors.

 

There is no debate. People, your clients, your prospects, your staff, your suppliers all expect you to have a web site.

 

It is as vital as a phone. Perhaps more so, since everyone expects you to have email. There is no option.

THE ONLY THING MORE EXPENSIVE THEN AN EXPERT IS AN AMATEUR

 

Who Will Create Your Website?

CanLaw understand the market for lawyers and legal services better than anyone else after 19 years on line finding clients for lawyers. Who is better equipped to develop an effective strategy for your website?

 

Most web design firms are staffed by computer programmers who know nothing about advertising or copy writing.

 

They are great at putting together web pages and graphics that look good, but writing copy can be a challenge. It is usually well worth the price to hire a professional to write your website copy.

 

WHAT IS YOUR COMPETITION DOING?

Spend some time on your competitor's sites and learn from them  Get a feel for what works, and what does not and adapt that for your own site.

 IS YOUR WEBSITE RIGHT FOR YOUR LAW PRACTICE?

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