Google and the others use meta tags to assess and rank your site, but content is still the major factor

All You Need to Know About

Keywords, Titles, Meta Tags

 CanLaw Website Design Handles These Law Office Web Site  Items for You

WHAT IS A META TITLE TAG?

Google and the others use meta tags to assess and rank your site, but content is still the major factor. There is a lot of nonsense about meta tags so be careful who you believe.

A title tag is usually the first item that appears in the search engine results page describing your site. It is vital. People assess your site based on your title tag and maybe on your description tag. If the tag does not have what they are looking for, they go elsewhere.

That does not mean title tags should be long, flowery sales pitches. Maximum length is about 20 words. They must be chosen well  Some guidelines even say that the title tag should be no longer than 70 characters, but that is based on what shows in the top bar of a browser. Search engines see more.

How to Write Title Tags for Your Web Pages

 

The single most important sentence for your website is the title tag of your main page. If written properly, then your site is much closer to being well placed in search engine results for your important keywords.

The title tag is very important because it "tells" the search engine what a page is about, and in the case of your main page, what your website is all about.

 

A title tag is usually seen as the first line in the search results and simply must summarize your site so people can instantly decide if they want to see your whole site.

 

Bad title tags pretty much destroy your chances of getting qualified prospects to visit your site.

 

You've got to feature the gist of your practice in a title tag.

 

Title tags feature the most important words and phrases best describing what your law practice is about.

VARY THE TITLE TAGS ON THE

INNER PAGES OF YOUR WEBSITE.

 

Many websites make the mistake of repeating the same title tag on each of the inner pages of the site. Avoid this and use each of your page's titles to target important keywords and keyword phrases.

WHERE TO START?

Make sure your three or four most important keywords or keyword phrases appear in the title tag.

 

The most important  keywords should appear near the beginning of the title tag, and they can be repeated within the title tag for added emphasis.

 

For example, for this CanLaw section on low-cost web design for lawyers, the title tag might look like this:

 

"Web Design: Affordable, Low Cost Web Design

for lawyers from CanLaw."

 

A tag for criminal law lawyers might read:

 

 "Criminal lawyer, all criminal charges, legal aid,

Charlie Brown Criminal Defense Law Office in Barrie"

 

Put your most important keywords at the front of the title tag and establish your company name elsewhere such as with your logo and other elements of the web page.

PUT YOUR TOWN IN YOUR TITLE TAG

This is especially important for lawyers. People look for lawyers by location and practice areas.

PUT YOUR PRACTICE AREAS

 IN THE TITLE TAG

This is especially important for lawyers. People look for lawyers by location and practice areas.

Google and the others use meta tags to assess and rank your site, but content is still the major factor

META DESCRIPTION TAGS

Meta description tags provide a short description of the page and are extremely important in gaining user click-through to your site.

 

These short paragraphs advertise content to searchers and show them whether the given page contains the information they're looking for.

 

Meta description tags are not considered important to search engine rankings. But again better to include them, then not.

META CONTENT TAGS

A Content Tag is usually visible to people searching for a site. Either this or the description tag will be reflected in the search engine results.

KEYWORD META TAG

A Keyword Meta Tag is typically invisible to a viewer.

The keyword meta tag is no longer used as a major element for search engines anymore. However, some engines do use them, so better to include them, then not.

OTHER META TAGS

There are many other meta tags in use in website design. Most are related to information which is cut and dry. They list things like author, copyright, technical information for search robots.

 

CanLaw includes these items in all sites as matter of course.

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