Web Site Design, Marketing and Advertising
Websites for Lawyers
Mobile demands a blend of usability and creativity to grab the attention of your audience, and it has to load at lightning speed too.
Remember that attention spans are very, very short for small screens, so create content that is concise, packed with information, and engaging too.
By creating content that interests your mobile users, you’ve substantially expanded your appeal to potential clients.
And in the end, that’s the name of the game.
Once you have defined your audience, these are the rules you should follow when creating your mobile content
Video is fantastic for mobile make sure it is relevant to your target audience.
Use lots of relevant graphics and pictures to break up copy.
Use short, punchy copy. Avoid long, wordy paragraphs,
Headlines are essential. You have a split second to draw in users so use headlines to entice your readers.
Headlines should be used to organize your copy so the user can find the items they want at a glance.
Always have a call to action
If you want them to contact you, include a clickable phone number, an email address and even a response form.
Any good marketing plan starts with your potential clients in mind. All the other people don't matter. Ignore them.
You need to understand how your audience uses smart phone content.
How do they discover new content?
How do they commonly react with content?
Is your audience a video-friendly bunch, or do they prefer articles and blogs?
This kind of data will be imperative to plotting out how to reach and engage your customers.
Text-only documents have high bounce rates on smaller screens
Include a map showing your location, parking info and office hours.
This can be at very bottom of the screen.
RESPONSIVE DESIGN SIMPLY MEANS YOUR WEBSITE WILL DISPLAY PROPERLY ON MOBILE, DESK TOP, TABLET
AND LAP TOP SCREENS.
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