Web Site Design, Marketing and Advertising
Websites for Lawyers
A good web site always communicates simply, quickly and memorably and leads viewers towards a desired reaction.
Many web sites just do not say anything worth hearing and your prospect clicks out and moves on to the next site. That's dollars out the door.
Your Web pages must deliver your message and convince your visitor that your site is worth the time invested to browse it. It must speak to your prospect as quickly and effectively as any other ad on TV, radio, or in a print magazine somewhere. But unlike a magazine, your web site is dynamic. It demands frequent care, feeding and attention. You can and should change it, update it, add new material, prune the old bits as often as necessary. But then, like everything in life, the more you put into your web site, the more you will get out.
A good web site takes real effort. It demands planning, experience and skill in advertising, sales promotion and copy writing. We offer all of that for the same price as others who only offer computer skills. Try us and see how we can help you do business on the web.
Want web site design help? CanLaw can build a winning web site for you.
Your web site is much like a magazine. It has a cover, index, features, interesting articles and some advertising for your business.
The hardest part of creating a good web site and generating business from it, is promoting it and creating traffic. There are millions of web sites out there, all are competing for your client's and prospects' time and attention. CanLaw Inc. knows a few tricks to get that attention.
The net is cluttered with "vanity" sites. Useless to everyone but their owner.
Then there are millions of other sites which are totally useless because their owners have never effectively promoted them. They are like old dusty books in the back stacks of libraries. The time, money and effort put into them is totally lost. CanLaw Inc. won't let this happen to you.
THEY NEVER TELL CLIENTS WHY YOU ARE A BETTER CHOICE THAN ALL THOSE OTHER LAWYERS
Fancy graphics and special effects are important, but what your viewer wants is steak, not sizzle. Creating content which is useful, easy to assimilate, attractively presented and useful is our specialty.
Anyone can learn HTML and create a web site. The net is cluttered with useless sites, vanity sites and just plain terrible sites created by dilettantes.
It takes genuine advertising expertise to create a web site which works. We have on staff expertise offering you over thirty years in advertising, copy writing, design, public relations and promotional marketing. You can play with amateurs or you can work with professionals. Your money, your choice.
If you have a web site which is not getting any significant traffic or which is sub par or not meeting your expectations in any way, we can sort all that out.
We will build you a first class web site for your law practice. You can count on that. To discuss your ideas and needs, just contact us.
Combining all these disparate items requires the skill of a communications specialist. It requires creative consistency with not only all the other pages on your site, but with all your other corporate graphics, advertising and identity. The actual "HTML coding" of a web site is simple. It is really just markup tags, similar to early word processors.
A computer programmer or expert, a "bricklayer" if you will, simply does not have the all round advertising, copy and graphic design skills to effectively sell or promote your products and services.
You also need an "architect," an advertising expert and experimented copy writer to plan, coordinate and create your website. CanLaw Inc. has both.
GIFS are a type of graphic. Animations, videos, huge graphics, sound effects, frames, blinkers and all the other "cool" gimmicks, that advertising amateurs seem to love so much, tend to annoy the reader and actually detract from your message. They also slow down loads so much that your potential client may move on before your page is loaded. That would be a disaster. They won't come back. Ever.
Your Web site should be the best and hardest working sales rep you have. It is working for, or against, your business all day, all night, all year long. It must generate a positive response in your viewer. It is not enough to post clever graphics and special effects unless you have something real to say to your clients. Leave the sophomoric tricks to the novices . . . unless there is very good reason to include special effects. But you have to first know the rules, before you break them.
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