How can a consumer pick from a bunch of lawyers all saying the same thing?

Tip: Gavels are not used in Canadian Courts.

Don't use them on your web site.

WHY LAWYERS' WEBSITES FAIL

Ask yourself what is the difference between you and your competition?

If your website says the same things as all the other lawyer websites

Why should someone pick you?

The Bounce Rate Will Get You

Clients skim your home page and if something doesn't grab their attention instantly, they click away and you lose another possible client.

It is called the bounce rate. Even on the best of sites, the normal bounce rate is in the 70% range.

That is normal. Viewers skim sites looking for something in the same way they skim the titles in a book store or magazine rack.

Client prospects will reject your web site. And if they reject your site, they are rejecting you.

Elements such as content, website design, navigation, and ease of finding the answers they want are some of the reasons why a client may or may not trust your website.

Vintage Look

Web fashions change often and quickly.  If your site looks like it is old or old fashioned your prospects will not waste time on it.

IF YOUR WEB SITE LOOKS THE SAME AS ALL THE OTHER LAWYER WEB SITES, IT WILL FAIL.

YOU HAVE TO FIND YOUR USP

 YOUR UNIQUE SELLING POINT

SO YOU STAND OUT FROM YOUR COMPETITION

Errors and Broken Links 404 errors

Bad Grammar, Spelling mistakes, Broken links are the kiss of death

Poor Navigation

3 seconds (5 and more is really pushing it) is the most you are going to get says Google when it comes to visitor attention span. If your prospect does not instantly see what they are looking for, they are gone.

Mobile Friendly

 

Half of your visitors are using a mobile device.

 

If your site is not responsive, mobile friendly, they will leave.

 

Google penalizes sites which are not  mobile friendly.

Update frequently.

The search engines penalize sites that are old and have not been updated recently. Your site design has to have new and fresh content often.

Bad Design

Think about highway billboards. A billboard has 2 or 3 seconds to get the message across. Web sites are similar.

A busy, confusing, or cluttered website with a poor feel will chase your prospects to your competitors. You should ask them for a commission since you are sending them your clients.

What is Your Point?

Information clutter with no focus point, is  common. How easy or difficult is it for a client to find what s/he wants in your busy page?

Keep it simple, keep it sweet, and keep it short always. Clients can click on bullet points to get more information if they want it, but the ten second attention span is gone. Today people have about a 2 second attention span. They want an instant answer NOW and often don't care about the reasons or background.

Testimonials Matter

Client testimonials and reviews are mandatory if you want to build client trust. Better a few honest testimonials than fakes. People can spot the fakes and if your testimonials are fake, so are you.

Content Content and Content is Vital.

Does your website have fresh, useful, accurate, informative and interesting content? If it doesn't your prospect will judge the site and you as not worth the bother

These are just a few of the important considerations in web site construction. Be informative, Be Accurate, Be Honest, Be Up to date,

That is not as easy as it sounds. It can be very tricky filling even a few web pages with useful information about you and your practice.

HOW CAN YOUR CLIENTS TRUST YOU

IF THEY CAN'T TRUST YOUR LEGAL PRACTICE WEBSITE?