SAVE TIME----- PHONE CANLAW AT 519-439-8884 TO DISCUSS YOUR BANNER AD PROGRAM CanLaw Will Help Produce Your Banner or Button.... just ask
CanLaw uses the ad sizes below as stock sizes. Custom size ads are available. Please enquire. Standard Banners Sizes Please pick your preferred ad location, page and size and CanLaw will price it for you on request. Prices vary by size, location and length of time ad to run Price Size Page $50. per Unit 175x150px C group pages $100. per Unit 175x150px B group pages $150. per Unit 175x150px A group pages All banners are available in either horizontal or vertical layout depending on where they will be displayed. Please go to the CanLaw web site, determine where you would like to place your ad and then call us for details and availability Flash ads are not acceptable since the visual clutter will be overwhelming. A simple animated ad would be ok provided it stops after 3 or 4 cycles	BANNER SIZES: All banners can be purchased in multiples of 1, 2 or 3 units in horizontal or vertical layout as appropriate for the page postion. BANNER LOCATIONS: A Pages are the most visited home and section head pages. B Pages are the section head pages for the less busy areas C Pages are the general content pages within the various sections. Place your ads before thousands of CanLaw's active visitors. Our website is FREE to the public and will provide high response advertising for your business, product or service. Your ads will be displayed to our 85,000+ active monthly visitors. Remember CanLaw gets about ONE MILLION hits per month EARLUG ADS:  Earlug Ads for special promotions Put your earlug ad in the high visibilty, top right hand corner of any CanLaw web page.
Here are some tips on how to design effective banners: (from the Internet Advertising Bureau)
Keep your message short and simple. Most banners are in the GIF format, as this compresses very well. Some people use JPEG images, but you're only be able to fit in a couple of frames. Do not use Java or Flash banners, as many people don't have these plug-ins. So your banner won't be seen. Use large font size for your message text. Use attractive images to grab the viewer's attention. Use attention grabbing words like "free" and "new". "Free" is a very powerful incentive for the viewer to click on the button. Convey your "Unique Selling Point" of your web site in the banner. e.g. "Nobody Sells Cheaper Than Us", "We Offer The Widest Selection With Over 10 Million Books". Don't use bold bright colors, such as bright yellow, bright red, lime green, etc.	Encourage action from the viewer. Put "Click Here!" somewhere on the banner--usually in the bottom right hand corner. Use a smaller font size, so that it doesn't distract the viewer from your main advertising message. Create different versions of the banner. Test different banners to improve your click-through rate. Animate your banner, but use as few frames as possible to convey your message. No one is going to wait to read through 10 frames of animation just to find out what your banner is about. Add a border to your banner to make it stand out from the page. Most people use a blue or black border, but some use banners with dotted lines, which is a bit different. Although CanLaw will accept a maximum file size of 10kb or 12kb, keep the file size as small as possible. The quicker the download, the more likely your banner will be seen, before they have scrolled down the page.		Sample Ad layouts